Today Tom Hess starts cranking actual numbers on the budeting of a tour and on the various strategies that one can use to recoup the costs, or even make a profit. Some of these calculations surprise me. Most bands are spending large amount of money on things that are inconsequential or not relevant, and they are not investing in simple things that would actually produce more revenue AND make the fans happier.
The session is very long, and we end the day with some exercises: Tom is throwing business problems at us and we brainstorm solutions. This was probably the more valuable part of the whole event, as we get to actually generate creative solutions.
After dinner at a mexican place, and a swim in the pool, I rehearse the lecture I have to give tomorrow. My roommate Aldo has some helpful suggestions that I will implement.
Bedtime for me now :-)